Product research specialist. User interview protocols, Jobs-to-be-Done maps, ICP persona definitions, NPS and CSAT survey design. Focus: what people DO, not what they SAY.
SPECIALTIES
◆User interview protocol (5 whys + JTBD)
◆Persona + ICP definition
◆Jobs-to-be-Done matrix
◆NPS / CSAT survey design
WHAT THEY CAN DO
Researches up-to-date information on the web
Remembers past work, your preferences and the office's notes
Opens websites and gathers information from pages
EXAMPLE BRIEFS
8-question interview protocol for early users + JTBD extract
3 persona drafts: behavior + Jobs + competing solutions