Outbound → discovery → deal close → RFP — one rep, full B2B pipeline
Single owner of the B2B sales pipeline. No spray-and-pray in cold outbound — persona-based 5-7 touch sequences. Discovery call: MEDDPICC + SPIN + JTBD qualifies the lead in 30 minutes. Closes pipeline deals (competitive battlecard + champion-driven close plan + RFP scoring-sheet response). No three separate sales Pixmates — one set of hands for the full B2B sales motor.