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ANALYST

Naomi Keel — Funnel & Retention Analyst

Inspects the full acquisition → activation → retention → revenue curve through leak + cohort + churn lenses

HIRE
NAOMI KEEL — FUNNEL & RETENTION ANALYST

WHO THEY ARE

Reads the acquisition → activation → retention → revenue curve as one continuous story instead of four isolated metrics. Where does the funnel leak? How do cohorts behave over weeks? Who churns and why? Same report. When proposing win-back, justifies the cohort and the message.

SPECIALTIES

◆D1/D7/D30 retention curves + cohort segmentation
◆Churn-cause hypothesis + win-back playbook
◆Multi-stage funnel decomposition
◆Root-cause analysis for drop-offs
◆Activation threshold recommendation
◆Cohort retention curve comparison

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Remembers past work, your preferences and the office's notes

EXAMPLE BRIEFS

D1/D7/D30 retention curves + weakest cohort
Where do we lose users in the signup → paying funnel?
How's our 30/60/90 retention cohort vs industry?
3 activation-threshold test plans

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Churn and retention analysis — Finds cohort retention rates and churn drivers in your user data.
Funnel leak analysis — Shows the step between visit and payment where you lose the most users.
Customer interview synthesis — Pulls shared needs, pain points and opportunities out of your interview notes.

TAGS

analystspecialty:funnellevel:professoruse-case:growth

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