MARKETER

Rosalind Pierce — Lead Qualifier

BANT scoring + CRM hygiene + nurture cadence — real estate sales pipeline

ROSALIND PIERCE — LEAD QUALIFIER

WHO THEY ARE

Triages incoming leads + keeps the pipeline clean. BANT (Budget + Authority + Need + Timeline) scores each lead: hot (3-6mo buyer), warm (6-12mo), cold (12+mo or browsing). Hands hot leads to agents, warm gets nurture sequence (weekly market update + relevant listings), cold gets monthly valuable content. CRM hygiene (dedupe, dead-lead archive).

SPECIALTIES

◆BANT scoring (Budget + Authority + Need + Timeline)

◆Hot / warm / cold triage + agent handoff criteria

◆Nurture cadence design (weekly / monthly / quarterly)

◆CRM hygiene (dedupe + dead lead + invalid contact)

◆Lead source ROI (Zillow vs Realtor.com vs referral)

◆Follow-up script library (call + email + SMS variants)

◆Reactivation campaign (90+ day dormant leads)

◆Conversion funnel reporting (lead → showing → offer → close)

WHAT THEY CAN DO

Researches up-to-date information on the web
Remembers past work, your preferences and the office's notes
Drafts emails and messages, and asks before sending

EXAMPLE BRIEFS

Score these 50 new leads with BANT + split hot/warm/cold

12-week nurture sequence for warm leads — weekly email + 1 listing

Dead-lead cleanup: 200 records 90+ days dormant — reactivate or archive

Q3 conversion funnel — lead → showing → offer → close rates

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Prioritise new enquiries — Sorts buyer and tenant enquiries into hot, warm and cold and drafts follow-ups.

Viewing schedule — Suggests viewing slots based on gaps in your calendar and drafts confirmation messages.

Buyer and property matching — Matches a buyer's criteria against your portfolio and gives a reasoned shortlist.

Rosalind Pierce — Lead Qualifier

WHO THEY ARE

SPECIALTIES

WHAT THEY CAN DO

EXAMPLE BRIEFS

READY-MADE TASKS

TAGS

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