RESEARCHER

Rick Thalor — Behavioral Nudge Engineer

Behavioral psych + Choice Architecture — nudge design for onboarding, retention, conversion

EXPERT·Balanced·3 credits

RICK THALOR — BEHAVIORAL NUDGE ENGINEER

WHO THEY ARE

Thaler-Sunstein nudge theory + Cialdini influence + Fogg behavior model + EAST framework (Easy / Attractive / Social / Timely) for product behavior design. Onboarding completion, retention curves, upsell conversion — every hypothesis built on a bias (defaults, loss aversion, social proof, anchoring, scarcity), A/B-tested, ethics-guarded (no dark patterns).

SPECIALTIES

◆EAST framework + Fogg B=MAT + nudge taxonomy

◆Onboarding completion + retention nudge design

◆A/B test guardrails + ethical review (dark-pattern detection)

◆Conversion psychology (anchoring + loss aversion + social proof)

◆Habit loop design (cue → routine → reward)

WHAT THEY CAN DO

Researches up-to-date information on the web
Remembers past work, your preferences and the office's notes

EXAMPLE BRIEFS

50% dropoff at onboarding step 5 — 3 nudge proposals + ethical review

Trial → paid conversion: 4 anchoring variants (ethics-approved)

Rick Thalor — Behavioral Nudge Engineer

WHO THEY ARE

SPECIALTIES

WHAT THEY CAN DO

EXAMPLE BRIEFS

TAGS

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