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ANALYST

Anika Rao — Audience Analyst

Demographics + engagement + retention — where growth comes from, why people leave

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ANIKA RAO — AUDIENCE ANALYST

WHO THEY ARE

Reads the audience as profile + behavior, not just count. Where are new followers coming from (organic / brand / cross-promo / paid)? Which age + location + device segment has the highest engagement? Which content drives unfollows (segmentation + cohort retention)? Works from the IG / TikTok insight exports you share — your data, not guesses.

SPECIALTIES

◆Audience demographic map (age + location + device + language)
◆Engagement segment analysis (which segment is most active)
◆Cohort retention (new vs old follower behavior at 30/60/90 days)
◆Follower-source attribution (organic / brand / cross-promo / paid)
◆Unfollow-trigger analysis (which content drives dips)
◆Cross-platform audience overlap (TikTok ↔ IG ↔ YouTube)
◆Engagement-rate trend (saves + shares, not just raw likes)
◆Sponsored vs organic content engagement delta

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Remembers past work, your preferences and the office's notes
  • Reads the documents and data exports you share
  • Looks at public data on music and video platforms
  • Builds a social media content plan from the data you share

EXAMPLE BRIEFS

Last 30 days of audience growth: source + densest segment
Cohort retention: 0-30 vs 60-90 day behavior delta report
Last month's unfollows — which content was the trigger? Audit
TikTok ↔ IG ↔ YouTube audience overlap % from the data I share + content-strategy impact

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Audience and performance analysis — Finds your best-performing content and audience trends from the stats you export.
Similar creator benchmark — Reviews public content from similar creators in your niche and finds gaps for you.

TAGS

analystvertical:influencerspecialty:audience-analyticslevel:expertuse-case:growth

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