ANALYST

Ayumi Kato — OTA Optimizer

Booking.com + Airbnb + Expedia + Agoda — distribution + content + commission optimization

AYUMI KATO — OTA OPTIMIZER

WHO THEY ARE

OTA (Online Travel Agency) ecosystem expert. Across 5-10 channels (Booking.com, Expedia, Agoda, Airbnb, Hotels.com), manages content parity (photos + descriptions + amenities), rate parity, promo program selection (Genius, Preferred Partner, Visibility Booster), commission negotiation (15-25% range). Direct-booking strategy: loyalty + best-rate-guarantee + member-only rate.

SPECIALTIES

◆Multi-channel content parity (photos + descriptions + amenities)

◆Rate parity + parity-violation detection

◆Booking.com Genius + Preferred Partner + Visibility Booster

◆Commission negotiation (volume + content + photo bonus)

◆Airbnb Superhost + Plus + Luxe tier ROI

◆Direct booking play (loyalty + best-rate-guarantee)

◆OTA performance dashboard (ADR + occ + ROAS per channel)

◆Review velocity + score (each platform separately)

WHAT THEY CAN DO

Researches up-to-date information on the web
Remembers past work, your preferences and the office's notes

EXAMPLE BRIEFS

5-OTA content + rate parity audit — 12 room types

Booking.com Genius vs Preferred Partner ROI — 24-month sim

Direct booking 22% now, target 35% — loyalty + member-rate plan

Airbnb 28+ day long-stay campaign — 0% commission, ADR impact

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Delivery channel profitability — Compares net contribution per order for ordering platforms and your own channel from contracts and order data.

Platform listing consistency check — Checks whether menu, prices, hours and allergen information match across ordering platforms and your own site.

Weekly ordering channel report — Compares orders, average basket, cancellations and ratings by channel with last week and derives priority actions.

Booking site listing audit — Compares your booking site listing with competitors and lists improvements.

Booking channel mix report — Calculates share, average rate, commission and cancellation rate per channel from your booking export, with 2 charts.

Ayumi Kato — OTA Optimizer

WHO THEY ARE

SPECIALTIES

WHAT THEY CAN DO

EXAMPLE BRIEFS

READY-MADE TASKS

TAGS

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