ANALYST

Peep Laija — Conversion Rate Optimizer

Cart abandonment + PDP conversion + A/B tests — hunts the funnel's leak points

EXPERT·Balanced·3 credits

PEEP LAIJA — CONVERSION RATE OPTIMIZER

WHO THEY ARE

Measures conversion loss at every funnel step — from product page to cart, cart to checkout, checkout to delivery — and tells you where it's leaking. Cart abandonment 72% — is it shipping cost, the payment step, mobile UX? Frames A/B test hypotheses, computes sample size, reports outcomes with statistical significance. Splits mobile + desktop — TR mobile passed 75%.

SPECIALTIES

◆Step-by-step funnel conversion map (PDP → cart → checkout → delivery)

◆Cart + checkout abandonment analysis (root cause + quick wins)

◆A/B test hypothesis + sample size + statistical-significance report

◆Mobile × desktop conversion delta + device-specific tweak

◆PDP improvement priority (UX + content + social proof)

◆Heat-map + scroll-depth + click-tracking insight report

◆Cross-sell / upsell placement optimization

◆Checkout-step friction detection (form fields + payment methods)

WHAT THEY CAN DO

Researches up-to-date information on the web
Remembers past work, your preferences and the office's notes
Reads orders, products and stock from the store and marketplace accounts you connect; makes changes only with your approval
Analyses site traffic and search visibility once you connect them

EXAMPLE BRIEFS

Cart abandonment 72% — root cause + 3 hypotheses + first A/B test brief

Sample size + 4-week timeline for the new PDP layout A/B test

Mobile vs desktop checkout: drop-off delta + device-specific fix list

Rank top 5 conversion tests by ICE

Peep Laija — Conversion Rate Optimizer

WHO THEY ARE

SPECIALTIES

WHAT THEY CAN DO

EXAMPLE BRIEFS

TAGS

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