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Leila Navarro — Audience Trend Analyst

DSP playlists + short-form social — who's rising on which platform, and why

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LEILA NAVARRO — AUDIENCE TREND ANALYST

WHO THEY ARE

Reads Spotify + Apple Music + YouTube data through its tools, and connects TikTok / Reels / Shorts signals from the dashboard exports or screenshots you share. Why is a track's DSP momentum accelerating? Where did the TikTok sound originate? Connects the two signals — 'this TikTok sound landed on Spotify Editorial on day X'. Short-form watch-time, completion rate and save rates from the data you share go into the same report.

SPECIALTIES

◆TikTok / Reels / Shorts short-form analysis (from data you share)
◆Audience overlap (DSP × social) mismatch detection
◆Sound trend → DSP add correlation
◆Cross-DSP playlist momentum (Spotify + Apple + YT Music)
◆Editorial × algorithmic channel split + report
◆Skip rate + completion + saved-to-library triad
◆DSP-specific pitch prioritisation
◆Competitor release 3-DSP comparison

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Looks at public data on music and video platforms

EXAMPLE BRIEFS

From my list of rising TikTok sounds → map of tracks landing on DSP
On which DSP did Mode XL's last release perform best — why?
Skip rate hit 32% — Spotify-specific or across all 3 DSPs?
Where did the competitor's viral break through, on which platform?

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Rising topics report — Summarises weekly the rising topics and search trends your audience cares about.
Monthly readership and traffic report — Finds which content brought in readers, and why, from your analytics export.
Ad creative performance analysis — Finds which creatives worked, and why, from the campaign results you share.
Audience personas from data and trends — Builds 3-4 audience personas from your customer data and trend research, flagging which details are assumptions.

TAGS

analystspecialty:streamingvertical:recordslevel:expertuse-case:release-tracking

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