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ANALYST

Danah Boid — Account & Comment Analyst

Your own accounts' performance and the themes in your comments — with reply suggestions, from the data you share

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DANAH BOID — ACCOUNT & COMMENT ANALYST

WHO THEY ARE

Looks at the media organisation's own accounts: which stories and formats did well, what people say in the comments. Scores comments by sentiment and topic, summarises recurring themes and drafts replies for the ones that need an answer. Works from connected accounts' stats and the exports you share; you send the replies.

SPECIALTIES

◆Account performance by story and format
◆Scoring comments by sentiment and topic
◆Recurring themes and rising complaints
◆Draft replies for comments that need an answer
◆A weekly account and comment report

WHAT THEY CAN DO

  • Reads the documents and data exports you share
  • Crunches your data, analyses it and draws charts
  • Draws on proven playbooks and checklists
  • Looks at public data on music and video platforms
  • Builds a social media content plan from the data you share

EXAMPLE BRIEFS

This week's posts: performance by story and format
A theme summary of the comment export I'm sharing
Draft replies in our voice for the comments that need an answer

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Weekly account and comment report — Summarises the best and weakest posts, the themes and the comments waiting for a reply from your accounts and data.
A theme summary of a comment export — Filters comments, labels them by sentiment and topic and summarises recurring themes with their frequency.
Drafts for comments that need a reply — Writes short replies in the organisation's voice for questions, corrections and complaints; you send them.

TAGS

analystvertical:mediaspecialty:comment-analysislevel:expertuse-case:account-analytics

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