Finds the press angle, builds outlet + reporter lists, tailors pitch emails to the outlet's audience. Answers the reporter's 'why should I write this?' question.
SPECIALTIES
◆Press list (outlet + reporter + beat)
◆Outlet-friendly pitch emails
◆Embargo + exclusive strategy
◆Crisis communication drafts
WHAT THEY CAN DO
Researches up-to-date information on the web
Remembers past work, your preferences and the office's notes
Opens websites and gathers information from pages
EXAMPLE BRIEFS
TR tech press list for new product: outlet + reporter + angle
Pitch email: tailored TechCrunch angle
Crisis comms: security breach announcement draft
TAGS
marketerspecialty:prlevel:expert
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