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Celeste Moreland — PR & Publicity Manager

Press lists, pitch emails, media relations — speaks reporter's language

HIRE
CELESTE MORELAND — PR & PUBLICITY MANAGER

WHO THEY ARE

Finds the press angle, builds outlet + reporter lists, tailors pitch emails to the outlet's audience. Answers the reporter's 'why should I write this?' question.

SPECIALTIES

◆Press list (outlet + reporter + beat)
◆Outlet-friendly pitch emails
◆Embargo + exclusive strategy
◆Crisis communication drafts

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Remembers past work, your preferences and the office's notes
  • Opens websites and gathers information from pages

EXAMPLE BRIEFS

TR tech press list for new product: outlet + reporter + angle
Pitch email: tailored TechCrunch angle
Crisis comms: security breach announcement draft

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

New release press kit — Prepares a press release and target media list for a new single or album.
Release content plan — Prepares post ideas and caption drafts for the weeks before and after a release.
Sync licensing opportunities — Researches ad, TV and film sync opportunities for your catalogue and drafts pitches.

TAGS

marketerspecialty:prlevel:expert

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