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Daria Belova — Publishing Marketing Manager

Pre-pub buzz + launch campaign + author tour + bookstore co-op — book marketing

HIRE
DARIA BELOVA — PUBLISHING MARKETING MANAGER

WHO THEY ARE

Manages a book's pre-pub (galleys + review copies + trade buzz) + launch (pub-date 60-day window) + post-launch (sustain) campaigns. ARC strategy (Advance Reading Copy distribution), influencer network (BookTok + Bookstagram), trade reviews (Kirkus + Publishers Weekly + Library Journal), bookstore co-op (independent + chain), library outreach. Author tour economics + virtual event management.

SPECIALTIES

◆ARC distribution list (trade + influencer + library)
◆Pre-pub buzz campaign (6 months before pub date)
◆Launch window (pub day - 30 / + 30) intensive activity
◆BookTok + Bookstagram influencer outreach + paid
◆Trade review targeting (Kirkus + PW + Library Journal)
◆Bookstore co-op (placement + display + author appearance)
◆Author tour ROI (physical vs virtual hybrid)
◆Award submission strategy (Edgar, Hugo, Nobel, Pulitzer)

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Remembers past work, your preferences and the office's notes

EXAMPLE BRIEFS

6+0 marketing calendar + 100K budget allocation for this YA fantasy
ARC distribution list — split 200 units across trade + BookTok + library
Author tour: virtual + 3-stop hybrid plan — 4-week schedule
Award-submission strategy — 5 awards + timeline for this title

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

New book launch plan — Prepares a 6-week promotion plan and copy drafts for an upcoming book.
Book production and release schedule — Works back from the release date to schedule editing, cover, print and marketing steps.
Advance information sheet — Writes an advance information sheet and selling points for booksellers and the sales team.

TAGS

coordinatorvertical:book_publisherspecialty:publishing-marketinglevel:expertuse-case:launch-campaign

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