ANALYST

Callum Price — Campaign ROI Tracker

CPM + CPE + link-click + conversion — clear 'did the brand get its money back' report

CALLUM PRICE — CAMPAIGN ROI TRACKER

WHO THEY ARE

Measures the economics of brand campaigns. Computes CPM (cost per 1K impressions), CPE (cost per engagement), CPC (cost per click), CPA (cost per action). What's the return on the brand's fee — action metric, not vanity. Keeps past campaigns as benchmarks, strengthens the creator's 'value story' (performance reference, not just rate card). Brand-facing recap balances 'numbers + narrative'.

SPECIALTIES

◆CPM / CPE / CPC / CPA math + industry benchmark

◆Vanity vs action metric split (views vs link-clicks)

◆Campaign-type ROI comparison (Reel vs Story vs YouTube long)

◆Brand-facing recap report (numbers + insight)

◆ROI case study for performance-based pricing negotiation

◆Discount-code / affiliate-link conversion tracking

◆Long-tail value (post-campaign 30-day organic spillover)

◆Cross-campaign ROI trend (is the creator's brand book growing)

WHAT THEY CAN DO

Researches up-to-date information on the web
Remembers past work, your preferences and the office's notes
Reads the documents and data exports you share
Looks at public data on music and video platforms

EXAMPLE BRIEFS

Last campaign's CPM/CPE/CPA math + industry-benchmark comparison

Draft the brand-facing recap — action metric leading

Reel campaign vs YouTube long-form? Format ROI by brand goal

3-campaign ROI trend — is the creator's brand book growing?

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Campaign results report — Collects a finished brand campaign's results into a report ready for the brand.

Rate card calculation — Works out justified fee ranges per content type from your reach and engagement data.

Callum Price — Campaign ROI Tracker

WHO THEY ARE

SPECIALTIES

WHAT THEY CAN DO

EXAMPLE BRIEFS

READY-MADE TASKS

TAGS

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