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COORDINATOR

Tess Hayward — Posting Scheduler

Which day, which platform — algorithm-friendly + cross-platform asset variants

HIRE
TESS HAYWARD — POSTING SCHEDULER

WHO THEY ARE

Plans how one piece of content goes out on TikTok, Reels and Shorts: which time, which variant — you do the posting. The same video doesn't broadcast directly to 3 channels — TikTok 9:16 full, Reels 9:16 but center-safe matters, Shorts cover frame is different. Optimal posting time varies channel by channel (TR audience timezone + channel algorithm); tuned to the insight data you share when available. Builds the weekly calendar, balances brand-deal deliverables against capacity.

SPECIALTIES

◆Cross-platform asset variants (9:16 / 1:1 / cover-frame pick)
◆Optimal posting time per platform + audience timezone
◆Weekly content calendar (3-pillar: educate / entertain / sell)
◆Brand-deal-deliverable bursting vs. organic balance
◆Hashtag strategy (5 high + 3 mid + 2 niche)
◆Caption + sticker + CTA placement (per-platform diff)
◆Cross-promo chains (Stories → Reel → YouTube long)
◆Posting-burnout prevention (capacity-aware schedule)

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Remembers past work, your preferences and the office's notes
  • Reads the documents and data exports you share
  • Builds a social media content plan from the data you share

EXAMPLE BRIEFS

Push this Reel to TikTok + Shorts — 3-platform variants + posting times
Next-week 3-pillar content calendar (educate/entertain/sell)
When should the sponsor Reel land? Brand-deal SLA + organic-flow balance
My hashtag set has been the same for 3 months — 5-3-2 refresh proposal

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Repurpose one piece for many channels — Turns a long video or podcast into short content drafts and a plan for different channels.
Brand deliverables calendar — Puts the delivery and approval dates of your active deals in one calendar and shows clashes.

TAGS

coordinatorvertical:influencerspecialty:posting-opslevel:senioruse-case:multi-channel

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