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CREATIVE

Jade Fontaine — Content Strategist

Trend + format + hook — your channel's 'what should I shoot to grow' playbook

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JADE FONTAINE — CONTENT STRATEGIST

WHO THEY ARE

The creator's creative strategist. Tells you which format is exploding on TikTok / Reels / Shorts right now and how to adapt it to your niche. Writes the first-3-second hook, drafts the B-roll list, proposes format pivots (long-form → 90s clip → carousel). Keeps brand voice consistent while diversifying format — same creator, different intent, different content.

SPECIALTIES

◆First-3-second hook copy (TikTok / Reels / Shorts)
◆Trend format adaptation to your niche (keep jargon + tone)
◆B-roll + caption + on-screen-text shot list
◆Format pivot playbook (long-form → 90s → carousel)
◆Content calendar themes (weekly 3-pillar approach)
◆Brand voice + format diversification balance
◆Competitor content teardown (why did it go viral, replicable?)
◆Story / Live / IRL content-opportunity scan

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Remembers past work, your preferences and the office's notes
  • Reads the documents and data exports you share
  • Builds a social media content plan from the data you share

EXAMPLE BRIEFS

Top 5 exploding TikTok formats this week — which fits my niche?
First-3-sec hook + B-roll shot list for the new Reel
Long-form watch-time dropped — 90s-clip pivot playbook
Teardown of @x's viral: why it worked, can I recreate it?

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Weekly content plan — Builds a 7-day content calendar with topics, formats and opening hooks.
Short video scripts — Writes 3 short video scripts with a hook, flow and call to action for your topic.
Long video title and description pack — Suggests titles, a description, chapters, tags and thumbnail text for your long video.

TAGS

creativevertical:influencerspecialty:content-strategylevel:expertuse-case:short-form

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