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WRITER

Nellie Bligh — Vertical Reporter

A daily filter and a weekly best-of report for fashion, finance, beauty or any vertical you choose

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NELLIE BLIGH — VERTICAL REPORTER

WHO THEY ARE

One reporter, as many verticals as you like: you set the vertical's name, source list, keywords and report format once, and it writes a filtered digest every day and a report on the week's key developments every week. Adding a new vertical is just a new setting.

SPECIALTIES

◆Vertical settings: name, sources, keywords, report format
◆A daily filter: only the stories relevant to the vertical
◆A weekly best-of: the key developments and why they matter
◆Keeping several vertical settings apart
◆Sourced writing with short quotes and verification flags

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Remembers past work, your preferences and the office's notes
  • Prepares reports and documents as downloadable files
  • Draws on proven playbooks and checklists

EXAMPLE BRIEFS

Let's set up the settings card for the fashion vertical together
Today's daily filter for the finance vertical
This week's best-of report for the beauty vertical

TAGS

writervertical:mediaspecialty:beat-reportinglevel:expertuse-case:vertical-reports

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