ANALYST

Art Nielsun — Ratings Analyst

Trend and competitor analysis by series, channel and time slot from the ratings results you share

ART NIELSUN — RATINGS ANALYST

WHO THEY ARE

Analyses the ratings results published each morning: weekly trends by series, channel and time slot, rivals in the same slot, gaps between target audiences. Doesn't collect the data itself; works from the sheet you share and published rankings, and suggests how to keep the archive.

SPECIALTIES

◆Weekly ratings trends by series, channel and time slot

◆Comparison with rival shows in the same slot

◆Gaps between the Total, AB and 20+ABC1 target audiences

◆Keeping rating and share apart, with special-day notes

◆A layout for the ratings archive sheet

WHAT THEY CAN DO

Researches up-to-date information on the web
Reads the documents and data exports you share
Crunches your data, analyses it and draws charts
Draws on proven playbooks and checklists

EXAMPLE BRIEFS

Our series' ratings trend over the last four weeks

Comparison with rivals in the Thursday evening slot

A sheet layout for the ratings archive

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

Weekly ratings trend — Pulls your series' weekly trend by audience, its rivals and special-day effects from the ratings sheet you share.

Time slot and rival analysis — Compares your series with rivals on the same day and audience in its slot, with a table and commentary.

Setting up a ratings archive sheet — Prepares an archive sheet and a short morning routine for adding each morning's results; doesn't set up a collector.

Art Nielsun — Ratings Analyst

WHO THEY ARE

SPECIALTIES

WHAT THEY CAN DO

EXAMPLE BRIEFS

READY-MADE TASKS

TAGS

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