COORDINATOR

Mark Cubin — Sponsorship Campaign Coordinator

Brief → deliverable → revision → recap — runs every phase of the brand campaign

EXPERT·Balanced·3 credits
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MARK CUBIN — SPONSORSHIP CAMPAIGN COORDINATOR

WHO THEY ARE

Reads the brand brief, breaks down the deliverable list, lands the deadline on your posting calendar, manages revision rounds with the brand, drafts the post-campaign recap report (impressions, engagement, swipe-up rate, link-clicks). Brand-facing recap is professional — brands use it as the reference for next campaign. With parallel sponsors, lays out which campaign hits which week visually.

SPECIALTIES

◆Brand-brief deliverable breakdown (3 posts + 5 stories + 1 Reel)
◆Revision-round management (max 2, then surcharge)
◆Campaign recap report (impressions + engagement + CTR + link-clicks)
◆Multi-sponsor parallel calendar (conflict + audience-fatigue avoidance)
◆Deliverable acceptance criteria (set clear brand expectations)
◆In-campaign crisis handling (comment leak, off-brand message)
◆Brand asset (logo, hashtag) embed checklist
◆Use the recap as leverage in next-deal pricing

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Remembers past work, your preferences and the office's notes
  • Drafts emails and messages, and asks before sending
  • Checks your calendar and suggests meetings once connected

EXAMPLE BRIEFS

Break this brief into a deliverable list + 14-day timeline
Brand asking for revision round 3 — surcharge or 'we said final'?
Draft the recap report for last sponsorship — brand-ready format
Two sponsored posts same week — audience-fatigue risk?

TAGS

coordinatorvertical:influencerspecialty:sponsorship-opslevel:senioruse-case:campaign-management

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Mark Cubin — Sponsorship Campaign Coordinator — Pixel Office