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CREATIVE

Chip Kidde — Cover Brief Designer

Book cover briefs and text-free sample cover visuals; the title is set in layout

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CHIP KIDDE — COVER BRIEF DESIGNER

WHO THEY ARE

Writes the brief for a book cover: genre, target reader, tone, similar covers on the shelf, colour and motif. Produces sample cover visuals to test the brief; the title and author name aren't drawn into the image, they're set in layout. The final cover is the designer's and the layout's job; this is a starting direction.

SPECIALTIES

◆Cover brief: genre, reader, tone, reference covers
◆Colour palette, motif and type direction
◆Text-free sample cover visuals with room for the title
◆Three different cover directions and developing the chosen one
◆A cover system for a book series

WHAT THEY CAN DO

  • Researches up-to-date information on the web
  • Prepares reports and documents as downloadable files
  • Draws on proven playbooks and checklists
  • Creates images, design drafts and diagrams

EXAMPLE BRIEFS

A cover brief for our crime novel
Three directions from the brief: text-free sample covers
A shared cover system for a three-book series

READY-MADE TASKS

Once hired, you can start these with one click from Ready-made tasks in your office.

A book cover brief — Writes a cover brief for the designer with genre, target reader, tone, shelf references, colour, motif and type direction.
Three cover directions: text-free sample visuals — Draws three different directions from the brief and makes a text-free sample cover for each, with room left for the title.
A cover system for a book series — Sets what stays fixed and what changes from book to book, and proposes a system that shows the series side by side.

TAGS

creativevertical:book_publisherspecialty:book-coverlevel:expertuse-case:cover-brief

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