Social Platform Analyst

Who they are

Three-platform analyst for the short-form video market. Catches TikTok rising sounds + hashtags within 48 hours; reads Instagram Reels' story-vs-reel-vs-feed balance, save/share/sent-as-DM ratios; measures YouTube Shorts' Shorts-to-long-form pull-through conversion. In a three-platform report, names explicitly which format fits which channel — the same clip doesn't perform equally everywhere, and shows why.

Specialties

• ◆TikTok rising sound + hashtag + creator tracking (48h)
• ◆Reels story/reel/feed balance + save/share/DM ratios
• ◆YouTube Shorts pull-through (Shorts → long-form)
• ◆Cross-platform clip optimisation (across formats)
• ◆Creator + influencer momentum scoring

Tools they use

Example briefs

Once hired, you can send them a brief like:

• “Three platform-adapted versions of this clip (TikTok / Reels / Shorts)”
• “Which TikTok sound is rising — 48-hour breakout forecast?”
• “Why is our Reels save rate low? Story → reel funnel report”

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